Gotta Dance Ottawa

Interactive Calendar to view scheduled events

Their interactive calendar provides an easy way to update and inform students and dance enthusiasts.
Gotta Dance Ottawa

Brand styled navigation

Gotta Dance utilizes a custom branded navigation to demonstrate their passion for dance.

SEO optimized website, creation of Google analytics and Google places

Providing successful location-based search results using our knowledge of SEO and Google places.
Launch Site
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Gotta Dance Ottawa

The Client

Gotta Dance, a small ballroom and latin dance company, offering dance classes for Jive, Waltz and more, wanted to increase their online presence as well as share their passion for dancing with others. Whether you are just learning or want to perfect your dance steps, they offer private,  semi-private and group classes or enjoy their practice parties and enjoy a social evening out.


Nancy Cowan and Peter Smith have been instructing ballroom and latin for over 20 years (combined) and have competed internationally together, thus using their experience to provide excellent technique and first-hand tips to their students.



The Result

silenceIT was able to provide a custom branded navigation using their company’s identity as well as integrating an events calendar. The events calendar allows Gotta Dance to easily provide their students, as well as other dance enthusiasts, about any upcoming events, such as group classes and their practice parties.


Since Gotta Dance was just starting up, when then asked silenceIT to design their website for them, Gotta Dance requested that they wanted to appear high on search results with certain location-based key phrases. We met their needs by using our extensive knowledge of SEO and instead of using Pay-Per-Click campaigns, that would constantly require a monthly cost, silenceIT used a bit of vertical search efforts, set up Google Places for Gotta Dance and landed them on the first page of search results.