Facebook is one of the largest social media channels out there today. Facebook was created in 2006 and anyone over the age of 13 with an email address can join the social network. Many businesses have started using social media as part of their marketing campaigns to increase their online visibility and most importantly their profits.
Although social media marketing appears to be easy enough to do, certain actions can cause more harm than good. By reading through numerous blog posts and articles, here are 7 tips that will help increase your online visibility using Facebook.
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Listen First. Spend some time understanding the lingo and how people interact with one another. If you want to be successful on Facebook, don’t try and change the way they interact.
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Create the appropriate page. Facebook currently offers three choices: Personal Page, Group or Fan Page. Fan Pages are the best choice for a company. As opposed to groups, fan pages get indexed on search engines. Do not try and turn a personal page into a business page by using the first and last name as your company name.
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Allow comments and discussions. There is a reason why Facebook is a social network – people like to be social. If you limit their activity on your company’s fan page, they will lose interest and will forget why they became fans in the first place. If you are worried about negative comments being left on the company fan page, address them as if they were contacting your customer support department.
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Don’t separate company and fan wall posts. It looks really great if the company is interacting with their fans. It puts the company more on a personal level, making it easier for people to relate to the company, thus creating a sense of trust.
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Upload photos or videos. If your company hosted an event, don’t hesitate to upload the photos or videos onto Facebook (as long as they are appropriate). People like to see themselves in photos – whether they admit to it or not.
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Stay in touch. People like to hear news. Adding fresh content to the company fan page will keep the fans engaged. Updating the fan page 2-3 times a week is a great balance between updating and pestering.
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Have a mixture of content. The main purpose of having a Facebook fan is to promote your company and if you are using Facebook, then there is a good chance that your company has a website. By having a mixture of content that keeps people on your fan page, but directs them to your website is a good mix.
A popular example of a successful campaign and an unsuccessful campaign is Target vs Wal-Mart back in 2007. Follow the links below to learn more about what makes one campaign a success and one a failure.
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| Target: A successful campaign | Wal-Mart: A failed campaign |
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