With all of the websites on the internet, how do we attract attention and make a user remember us out of all the rest? User experience. What a user perceives and how they interact is the experience they are having with your website. User experience design (UX design) focuses on making that experience the best possible in order to create that memory.

Some of the focuses of UX design are usability, information architecture, user interface and product design. Usability denotes the ease of use in which it takes for people to accomplish a particular goal. For example, if it takes users hours to find your search on your website, then you have a case of poor usability. There are some simple as well as more complex tips to minimize these problems.

When starting a UX project, the first step would be to understand the goals and define guidelines at an early stage to avoid problems later. From this, you can begin thinking about the structure and user flow. By having the goals set up, you can avoid scope creep and the guidelines will help you decide what to do when problems arise. For example, two people have differing opinions about the best route to a solution: one follows the guidelines, one does not.

So when you’re going into UX design, make sure to focus on what your user interacts with because to them it’s what makes the difference.