GoldenEar loudspeakers look as good as they sound
The Client
Hot new home loudspeaker marque GoldenEar Technology launched the worldwide introduction of their product line-up – and an equally advanced, silenceIT-powered website – September 22 at CEDIA EXPO 2010 in Atlanta, Georgia.
GoldenEar founder Sandy Gross is a living legend among audio buffs around the world. Media buzz surrounding the lead-up to this event was at an all-time high. Behind the scenes, GoldenEar was one tough secret to keep: we started work on the website design and social media launch schedule in July. Discretion was the order of the day – and many at silenceIT are true audio enthusiasts.
The Result
In the end, our silence was golden. Consumer speculation ran viral within hours of the release of our first Facebook teaser page. By the time GoldenEar stepped onto the world stage at CEDIA, the tradeshow floor was alive with eager aficionados and industry insiders alike. Sandy blogged daily from Atlanta. You could sense his excitement radiating from those posts.
We’ll let GoldenEar’s revolutionary loudspeaker products speak for themselves. Our contribution to this landmark brand includes a handsomely-designed, SEO-optimized website with integrated customer forum and installation showcase; intuitive dealer locator; comprehensive support area; founder’s blog with full Facebook integration; and double-opt-in newsletter signup that feeds from both the GoldenEar site and GoldenEar’s social network presence.
We have no doubt that GoldenEar Technology will ring up as many successes as Sandy’s earlier endeavors at Polk Audio and Definitive Technology. We’re thrilled to have been part of the launch and look forward to a long and prosperous association with this blockbuster brand.
