HGR snowmobile club website gets a summer overhaul
The Client
Well, the weather outside was… spectacular: one of those dazzling late-summer mornings that makes you think twice about coming in for work. We’re glad we did, because that was when Dan Somers, president of the venerable Hill & Gully Riders snowmobiling club of Buckingham QC, reached out to us for a new website.
HGR currently grooms 155 km of trails in a radius stretching from Blanche Lake out to Thurso, La Salette and the Montpelier/Duhamel region. On weekends, HGR operates “The Clubhouse” just north of Blanche Lake, a popular licensed pit stop where members can get light meals, gas, and free parking.
HGR’s existing site was well past its best-before date: a simple three-page brochureware effort that had served HGR well over the years, but was no longer attracting young snowmobiling enthusiasts. Dan’s requirements were straightforward: we need new members, so make us look cool!
The Result
It turns out cool and snowmobiling go very well together. By the end of August, we had an approved design that truly captures the thrill of backcountry sledding. By mid-October, our killer design had been templated onto a sophisticated CMS with enough useful bells and whistles to excite the most Internet-savvy of Dan’s crew.
We expanded the bilingual (English/French) site to include a snazzy image gallery for club events, up-to-the-minute regional weather reports, sponsorship slots for local-area businesses, plus pages for daily trail conditions and retail locations where trail passes can be purchased. Coming next: secure online trail-pass purchasing, and interactive trail maps!
In Dan’s words, the completed project is “crisp, informative and easy to navigate… [an] outstanding job… truly extraordinary. We now have a valuable tool to inform current members, attract new ones, and promote our club in a new and positive light.”
Thanks for the opportunity, Dan. The new hillandgullyriders.com was a great way to beat the dog days of summer.
