Rampart Security Systems
Locally owned and operated since 1983, Rampart Security Systems delivers a full range of state-of-the-art security and home-technology solutions to families and businesses throughout Orange, Seminole, Volusia, Osceola, Lake, Polk, and Brevard Counties.
The company operated a simple brochureware site describing a few of its products and services, but had ambitions for a more solidly branded, informative, and interactive online presence. Rampart found silenceIT through another of our successfully implemented projects, and contacted us with a full-scale remodelling mandate: content, graphics, SEO – the works.
Content development was the most challenging aspect of the project. We had to get up to speed on security industry lingo, in a hurry. We also interviewed Rampart’s management team to determine what messages they’d used successfully during sales presentations. Local service and support, we were told, was their key differentiator. So we crafted the entire site around our concept of the Rampart Home Advantage: equipment customers can depend on, installed by licensed professionals who live and work in their communities. The website design flowed from that theme: an image slider of residential and commercial property owners displayed against a sepia-toned background of downtown Orlando. Contact forms in all of the sidebars, so customers can easily schedule on-site consultations. A new Customer Support section, with downloadable user manuals in PDF and quick-reference control panel help.
The new Rampart site is properly optimized for search and beginning to inch its way up the Google rankings for local security-related queries. Best, the once-stagnant contact page is now bustling with activity, and customers are downloading the PDF guides in solid numbers.
Once our SEO work has a chance to propagate, we expect to see some very decent conversion numbers from Rampart. But we won’t hold it against them if they’re too busy with new installs to let us know how things are going.