Shaping Beaulieu Financial Solutions Inc. for the Next Insurance Season
A long-standing silenceIT customer, Beaulieu Financial Solutions Inc. (BPFS) provides insurance and financial planning services to clients in the National Capital region. BPFS key differentiators include the depth of its professional expertise, and the caring, long-term relationships it forms with its customers.
When BPFS approached us they had a single-page, business card website. They wanted us to help them rebrand, create an e-marketing strategy that would generate new sales leads and develop a more sophisticated web presence. The Goal of the new identity and site was to attract new business and to better serve its existing customer base.
We met with BPFS to get a high level understanding of the challenging financial industry. It was immediately apparent that BPFS not only had a wide range of knowledge but that each client was important to them. To rebrand and create a new site we would need to reflect their positive attitude in a site that was flexible enough to support the depth of their bilingual content.
The site design has a personal touch with vivid colours and large personal photos of the individuals who attend to each client base. The custom design takes advantage of a wide range of site enhancing features such as image sliders, a sophisticated bilingual quoting system and automated content that displays seasonally relevant information.
The end result is a one of a kind website that balances the fine line of robust and easily attainable financial content while avoiding a dry and stodgy appearance that is so common amongst the financial industry